*crafting images
that connect people products & playlist

My work focuses on building strong visual narratives — combining concept, composition and atmosphere to create images that feel distinctive, contemporary and enduring. Working across both studio location, I collaborate closely with brands, publications and creative teams to craft imagery that balances editorial sensibility with refined execution.

I’m a multidisciplinary image creator working across fashion, beauty, interiors and food, with a practice rooted in fashion-led visual storytelling.

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Over the years I’ve built a trusted network of collaborators — from photographers and directors of photography to stylists, producers, retouchers and set designers — a well-established black book that
allows me to assemble the right team for every project.

With more than 25 years’ experience casting talent, I also bring a strong instinct for finding the faces and personalities that give imagery authenticity and connection.

From initial concept through to final delivery, I’m comfortable leading productions from start to finish, ensuring ideas translate seamlessly into compelling imagery.

I’m known for creating a positive, collaborative atmosphere on set — where strong ideas, talented people and the occasional carefully curated playlist combine to produce great work.

Alongside commissioned projects, I continue to develop personal work
and publishing explorations through design and imagery.